When you visit a doctor’s office, after they get your name and your co-payment, you’re typically ushered into one exam room. A few minutes later (hopefully it’s only a few minutes), a nurse comes in and gets some basic information. She checks your pulse, temperature, blood pressure, and asks if there have been any changes in medications recently.

This assessment of your vital signs tells your doctor if there is any problem that needs immediate attention. Sometimes, even subtle changes can be indicative of something that needs further examination. Hopefully, early detection prevents anything more serious from developing.

How effective are you when you are face-to-face with your clients on a listing presentation? Do you get the signature quickly and efficiently at your desired price? What do you really sound like to your clients?

These are all valid thoughts regarding your presentation. Do you know of any sports teams that don’t watch films of themselves and their opponents? Athletic teams and individuals are constantly evaluating their performance by viewing videotapes of the game. Have you ever videotaped your presentation? If you want to be truly professional, you need to take the step to record at least an audio version of your presentation.

If you are looking for the one piece of advice that will help, you propel yourself into cold calling record books for success you should only look to your phone for help. After all, it is only you, the phone involved in the transaction, and all that stands between you and a sale is the phone. If you are looking to ultimately succeed at cold calling then you have to master keeping someone on the phone.

It doesn’t matter which product or service is being sold or which geographical area is involved, the results are almost always the same. Ten to twenty percent of the salespeople are sales masters, ten to twenty percent are a disgrace to the profession and the rest are just scraping by. If you were to ask any of them if they wanted to be successful, most would tell you that they do.

Where do you find the hidden advantage of the internet shop?

When you buy a book through the internet you will come across a phenomenon you would otherwise have no paid attention to. It starts with the price. A book in a bookstore has some price. So far there is no difference with an internet bookstore.

But when you take your book to the cashier, you will find out the difference. In the bookshop you will pay the same amount (unless for some countries that have excluded the tax on the display), but when turning your basket to the cashier you are first asked: “where do we deliver the book?”

We work in a unique industry – one in which insurance agents are like toasters. Let me explain…

Everyone owns and uses at least one small appliance at home. It might be a toaster, a garage door opener or a microwave oven. No doubt it’s something we use every day. And yet, we can’t recall the brand name of the appliance. We all know what it looks like and how it operates, but generally can’t remember who the manufacturer is… until it breaks. When it breaks, we check to see what brand of “widget” it is and whether repair or replacement is covered. We decide whether we want to purchase the same brand or try a different brand altogether. It takes a problem to draw our attention to the brand – and until that time, since we aren’t really aware of the brand we’re using, one brand is as good as another! Insurance agents are essentially like toasters. We’re generally not thought of by policyholders until something breaks – that is, until there’s a claim.

Remember during the school days, a mid-aged English teacher with a stick in her hand shouting at you - no spelling mistake, no grammatical mistake, If you had a teacher like that be thankful to her, your language skills does matter a great deal in online business. Doing a online business is so simple and easy - its like you speaking to others through your website. More powerful your words and ideas - the more impact you would create.

You don’t need to be a M.Phil in English to have a website. Use your natural language and be as friendly as possible. I usually stick to some basics before starting to write my articles

We continue as part of our theme for “achieving exactly what you want from your business” by considering how to deliver the ultimate in customer service. With the right approach you can add ‘wow’ factor to your customer experiences and develop mutually beneficial long term relationships with them.

All businesses have natural customer attrition. People change their minds, move away or die! You want marketing machinery in place to constantly grow your customer base, retain and grow your best customers.

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